Before their merger with another firm, GAGNONtax worked closely with professionals nationwide to solve their tax challenges, using creative strategies and leading-edge technology. Whether it was through tax consulting, tax compliance, or tax technology practices, GAGNONtax found the perfect balance between risk and reward.
Like most organizations that are almost two decades old, GAGNONtax and the markets they serve have changed since their beginnings. As a result, it gets more and more difficult to explain your work when those changes happen gradually over time.
After nearly two decades of creating and leading in their niche, GAGNONtax saw that their competitors were catching up to them. The GAGNONtax message and brand were falling behind. Plus, they were faced with the challenge of augmenting their tax strategy offering with tax technology and did not know how to add it to their story credibly.
Client focus: Tax Strategy
Main goal: Update the entire brand
”"Working with the Spencer Brenneman team on our rebranding was a great experience. They were organized, responsive, and always willing to go way beyond what was expected when necessary."
Kathleen KeeganVice President, Product Management
Senior Art Director Kim Vanni created a logo that reinforced the brand’s main qualities as well as illustrated the connection between tax strategy and tax technology.
How do you talk about taxes in a way that excites people and differentiates you from everyone else? With the help of the Focus & Messaging Framework, it’s not hard.
This reincarnation of the GAGNONtax brand required a completely new look.
Spencer Brenneman created a naming architecture to update the company’s story to include technology and clarify the firm’s offerings.
Spencer Brenneman wrote the copy for the new website, which we also designed, working with the GAGNONtax in-house web developer.
In addition to a new UI design for their website, we updated their PowerPoint template to be bold, engaging, and competitively differentiating.
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