Before their merger with another firm, GAGNONtax worked closely with professionals nationwide to solve their tax challenges, using creative strategies and leading-edge technology. Whether it was through tax consulting, tax compliance, or tax technology practices, GAGNONtax found the perfect balance between risk and reward.

Project Overview

Like most organizations that are almost two decades old, GAGNONtax and the markets they serve have changed since their beginnings. As a result, it gets more and more difficult to explain your work when those changes happen gradually over time.

After nearly two decades of creating and leading in their niche, GAGNONtax saw that their competitors were catching up to them. The GAGNONtax message and brand were falling behind. Plus, they were faced with the challenge of augmenting their tax strategy offering with tax technology and did not know how to add it to their story credibly.

Project Specifications

  • Timeline: 2018
  • Client focus: Tax Strategy
  • Main goal: Update the entire brand

"Working with the Spencer Brenneman team on our rebranding was a great experience. They were organized, responsive, and always willing to go way beyond what was expected when necessary."

Kathleen KeeganVice President, Product Management
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