Do They Care? was written for founders, senior executives, and branding, marketing, or human resources leaders. However, you don’t have to have one of those titles to benefit from what’s inside. If you have responsibility for any relationship that is important to your brand’s success, we think you’ll be happy reading Do They Care?

“They” refers to anyone who is important to a company or brand’s success: employees, customers, the news media, government officials, and the general public. In fact, after the introductory chapter, the book starts with employees, because it’s (almost) impossible to have happy customers if you do not have happy employees. The book ends by encouraging readers to do a little soul-searching themselves. Do they really care about their brand’s mission?

Here’s a little-known secret: very few people read business books cover to cover. We didn’t read that in a book somewhere. (Get it?) Instead of filling pages with content just because there’s an expectation that books need to be hundreds of pages, Spencer simply stopped when he had said all there was to say!

When thinking about the common denominators that all brands share, especially those that no one has explored yet, Spencer realized that caring is the base feeling behind all brand loyalty.

Good question! This book is Spencer’s first, and one he wrote in between creating great brand strategies for clients of his consulting business, Spencer Brenneman. That means that managing the intricacies of multi-platform distribution was time-prohibitive. But wait! Isn’t that a publisher’s job? True, but only if you’re an established author with a track record of best-sellers. Maybe next time!

Unfortunately, that’s between you and Jeff Bezos!

That’s definitely a possibility! Let us know what you have in mind, by emailing admin@spencerbrenneman.com.

Not quite yet, although Spencer says that there are a couple of ideas banging around in his head.

Spencer Brenneman is a brand strategy consulting firm dedicated to helping small- and mid-sized businesses articulate, embrace, and share with the world exactly what makes them relevant and different.