What does brand governance do? Think of brands like Coca-Cola, Adidas, McDonald’s, Nike, etc.—notice anything similar? No matter where you find these brands, from television commercials in the United States to billboards in Germany, their messages are always consistent.
Brand governance is the fuel driving all the consistency you see from the best brands in the world. But, these programs aren’t limited to major brands. Businesses of all sizes need a way to ensure that their brand consistently represents their business at every customer touchpoint.