Why This Guide Matters Now
- Avoid costly missteps when shifting market position
- Preserve your most valuable relationships while signaling innovation.
- Use a tested framework built from real-world client successes.
In This Guide, You’ll Learn How To…
- Pinpoint your brand’s non-negotiable core promises.
- Balance change intensity with customer loyalty using the Loyalty–Growth Balance Curve.
- Manage risk across high-value customer segments.
- Roll out repositioning in phases to build buy-in.
- Engage customers in the process to turn them into advocates.
About Spencer Brenneman
- Years of experience repositioning brands without revenue loss.
- Expertise across purpose-driven sectors.
- Data-driven and collaborative methodology.
