Monthly Branding Bulletin: The Budget Issue
Plus, a white paper, blog posts, and an introduction!
It's still summer, but budget season approaches
Don’t hate us for bringing it up. We know it’s only September and summer is still in session even though most schools are too. However, soon it’s time to start thinking about your 2019 budget. As you begin to align your spending with your goals, we encourage you to consider adding these brand-related projects to your plans. A Spencer Brenneman white paper might offer you some insights.
Numbers to Consider
Of companies evaluate brand strategy, yearly
Of companies make brand strategy changes every five years
Expect a brand strategy change this year or next
Meet Spencer Brenneman’s Newest Employee
Meet Ryan Kelley! As Account Coordinator, Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible for ensuring that each Spencer Brenneman project runs smoothly and efficiently.
“Brand strategy is something that I’m very passionate about,” he says. “I am very excited to dive a little bit deeper with our clients to find out what their brands are, how we can help them improve them, and to get them to where they want to be.”
Ryan has two years of marketing and business development experience, including a stint as an International Student Advisor for Northeastern in Dublin, Ireland. At Northeastern he studied Communications with a minor concentration in Spanish.
In Case You Missed Them!
Quote of the Month
“We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize ROI.”