Is Your Brand Having an Identity Crisis?
Brands having identity crises are no laughing matter! Statistics show that consumers are demanding consistency among brand identities now more than ever.
During the next few weeks, Spencer Brenneman will highlight the:
- Warning signs of an identity crisis
- Reasons why identity crises are dangerous
- Best approaches to building a coalition of support within your organization to address your identity crisis
Numbers to Consider
Of consumers expect a seamless, integrated brand across platforms.
Of consumers report they are more likely to become brand-loyal during their first transaction.
Of consumers are more likely to buy from a brand they perceive as authentic.
The Focus Group explores the one question all brands should ask themselves, continually.
If you missed it, no problem! You can find the show here.
In Case You Missed Them!
Ah, Fall. Crisp leaves, beautiful hikes, hot apple cider, and a deep division in the loyalty of coffee brand lovers. Wait, what was that last
Earlier this month, I had the honor of serving as a judge for the IHAF Awards, the creative awards portion of the In-House Agency Forum’s