October Newsletter | Spencer Brenneman, LLC

October Newsletter

october newsletter

October Newsletter


Welcome to our Hallo-Day issue, where we celebrate Halloween and look towards the other holidays approaching!

Holiday Season is Nigh! Protect your Brand in the Chaos

With the holiday season just around the corner comes spooky treats, delicious turkey, and the season of giving. But did you know that is is also one of the times of year where your brand is most at risk?

This time of year (while joyous and full of celebration) is a stressful time for many. Buying presents, hosting in-laws, making sure the kids get JUST the right gifts come with their own stressors.

How does this impact your brand? Whether you’re a B2B or B2C company, it’s critical to remember that you cannot have happy customers without happy employees. So, keeping employees top of mind, happy, and engaged will go a long way towards protecting your brand.

Throughout this holiday season, take stock of your colleagues and make certain they know you care. Here are a few tips:

  • Acknowledge that the holiday season can get stressful and voice your appreciation for their focus on keeping customers happy.
    Reach out to them and check in on how they’re doing and instruct your managers to do so as well.
  • Say “thank you” more than usual or send quick emails or texts to acknowledge their work.
  • Engage an employee assistance program, such as theeap.com or lifeworks.com.
  • Plan a celebration early in the new year to show your gratitude.

There are a lot of reasons why it’s important to have engaged and happy employees — particularly in the holiday season. Having happy customers which, in turn, leads to a strong brand is an important one. Treating people with kindness when they need it, however, is its own reward.

Numbers to Consider


Million Americans shopped on Black Friday weekend last year


Dollars per person spent last year during Black Friday weekend


Million people shopped online for Cyber Monday sales

Small Businesses and The Holidays

Small businesses don’t get a lot of attention during the holidays. It’s all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom and pops who want to create brands that help build their businesses, regardless of its size.

Sure, it’s easier for companies to build their brands when they have enough resources for Super Bowl ads, subway banners, and free shipping or severe discounts, but small businesses are not without their secret weapons.

The answer here for small business is customer advocacy through both word of mouth and social media. Small businesses have to go beyond meeting customer expectations to make word of mouth work. They have to find ways to surprise customers. They have to give them something positive to tell everyone. A robust social media program will also help customers share their good experiences online with friends, friends of friends, etc.

Continued here

The Brand Identity Crisis Webinar is on 11/15!

SB Webinar Landing Page Head BW 18-10 v1kv

Are you ready to do something about your brand’s identity crisis? Join us for our free, 60-minute webinar on how to identify and fix your brand’s identity crisis, including the all important step of enlisting the help of your colleagues!

Join Spencer Brenneman President Douglas Spencer as he speaks with AgencySpotter Co-Founder and CEO Brian Regienczuk about the:

  • Warning signs of an identity crisis
  • Reasons why identity crises are dangerous
  • Best approaches to building a coalition of support within your organization to address your identity crisis

Brian and Douglas will share some of the many brand identity crises they have seen in their careers to provide entertaining and enlightening context that will help you address whatever branding challenges you face.

Registration is live at this link.

Brand Minute: Data Privacy

On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he lambasted fellow tech giants, without naming names, for creating an emerging “data industrial complex” that allows companies to “know you better than you may know yourself.”

Privacy, he said, is a fundamental right and encouraged the US and others to adopt comprehensive digital privacy laws.

Just In Case You Missed Them...

  • “I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it

  • Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on i

Quote of the Month:

“We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize ROI.”
– Daniel Kushner

Branding Bulletin: The Identity Crisis Issue!


Is Your Brand Having an Identity Crisis?

Brands having identity crises are no laughing matter! Statistics show that consumers are demanding consistency among brand identities now more than ever.

During the next few weeks, Spencer Brenneman will highlight the:

  • Warning signs of an identity crisis
  • Reasons why identity crises are dangerous
  • Best approaches to building a coalition of support within your organization to address your identity crisis 
The focus will culminate with a webinar on brand identity crises on Thursday, November 15, 2018. Watch your inbox for ways you can sign up and participate. Better yet, follow us on social media so that you see all the content as soon as it comes out.
Of consumers expect a seamless, integrated brand across platforms.
Of consumers report they are more likely to become brand-loyal during their first transaction.
 Of consumers are more likely to buy from a brand they perceive as authentic.

The Focus Group explores the one question all brands should ask themselves, continually.

Listen or look! Spencer Brenneman President Douglas Spencer recently appeared on The Focus Group, a weekly video podcast "serving up the savvy side of nine to five." Douglas appeared on the episode that was live-streamed on Facebook and YouTube on September 26 to talk about his recent book, "Do They Care? The one question all brands should ask themselves, continually." 

If you missed it, no problem! You can find the show here.


In Case You Missed Them!

Brand Education: Quieting Angst

Brand education can create an environment in which everyone is working toward a common goal, not pulling their hair out in frustration. A good brand education program has a few variations, each tweaked to provide role-specific guidance on understanding, supporting, and leveraging the brand strategy. 



Coffee Brands and Their Loyal Fans

Ah, Fall. Crisp leaves, beautiful hikes, hot apple cider, and a deep division in the loyalty of coffee brand lovers. Wait, what was that last one? Fall is an amazing season, especially here in Boston. But with Fall and all its beautiful changes in foliage comes something else, the return of Fall flavored specialty coffee beverages. 


Quote of the Month:

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

Howard Schultz
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