October Newsletter

Is Your Brand Having an Identity Crisis?

Brands having identity crises are no laughing matter! Statistics show that consumers are demanding consistency among brand identities now more than ever.

During the next few weeks, Spencer Brenneman will highlight the:

  • Warning signs of an identity crisis
  • Reasons why identity crises are dangerous
  • Best approaches to building a coalition of support within your organization to address your identity crisis 
The focus will culminate with a webinar on brand identity crises on Thursday, November 15, 2018. Watch your inbox for ways you can sign up and participate. Better yet, follow us on social media so that you see all the content as soon as it comes out.

Numbers to Consider


Of consumers expect a seamless, integrated brand across platforms.


Of consumers report they are more likely to become brand-loyal during their first transaction.


 Of consumers are more likely to buy from a brand they perceive as authentic.

The Focus Group explores the one question all brands should ask themselves, continually.

Listen or look! Spencer Brenneman President Douglas Spencer recently appeared on The Focus Group, a weekly video podcast “serving up the savvy side of nine to five.” Douglas appeared on the episode that was live-streamed on Facebook and YouTube on September 26 to talk about his recent book, “Do They Care? The one question all brands should ask themselves, continually.” 

If you missed it, no problem! You can find the show here.

In Case You Missed Them!

Quote of the Month

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
Howard Schultz

Spencer Brenneman, LLC
© 2020

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