May 2020 Newsletter

Branding Bulletin: The Focus Issue

In this issue!

Fixing Focus Fragmentation | Employee Advocacy | Reminders: Free Messaging Support & Virtual Coffees! | In Case You Missed It | Socializing on LinkedIn and Twitter | Quoted

Fixing Focus Fragmentation

Focus fragmentation is a phenomenon we see with almost all our clients, but especially with mission-driven organizations. What is it? Focus fragmentation is the result of honing in on whichever issues seem most pressing at any given time, day after day, month after month, year after year.

Working so reactively can lead to great outcomes in short periods, but it can also lead to a blurred focus and convoluted, outdated, or confusing messaging.

So what? If work is getting done, work is getting done! True, but is it the work on which your organization should focus? Are there broader, more significant issues to address instead? Plus, surviving in and emerging from a global recession will require an accurate, authentic, and actionable message. If your focus is fragmented, your message is absolutely none of those things. Here’s what to do:

Continued on

Employee Advocacy Programs: Not Just for Employees.

Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and get valuable insight into how their content is doing.

But why should they have all the fun? Even organizations without employees can benefit from the reach and connections that employee advocacy programs can bring.

Take associations, virtual companies, or consortia, for example. Using the same principle and structure of these programs, members of this type of organization could advance its mission and also help promote the work of other members. Some of the content that would work best includes:

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Free Messaging Support Reminder!

Spencer Brenneman is offering free messaging and copywriting support, extended through May 2020, to non-profits who want help planning their current and future messaging. Douglas Spencer and copywriters Anthony Greer and Steve Thomas can help you:

  • Define your messaging challenges, opportunities, and goals
  • Identify the best ways to address them, and
  • Create an action plan for putting it all together.

If you have a relationship with a non-profit, please share this offer with them. Anyone interested can reach out to Douglas directly through

Coffee Break Time?

Want a break from your daily routine? Grab a coffee (or something stronger) and catch up with Douglas Spencer! And remember, these catch-ups have no agendas and absolut

ely no sales pitches. (He’s also ready to talk Schitts Creek, if you like.)

Schedule A Coffee!


In Case You Missed It

Socializing on LinkedIn and Twitter

If you’re not following us on social media, here’s a small sampling of what you’re missing. (To rectify that, start following us on Twitter and LinkedIn now!)


“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.”

—Tim Cook
Apple CEO

Spencer Brenneman, LLC
© 2020

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