The Reframing Issue
Reframe Your Mission and Message, NOW | Reframing Brand Strength | This Newsletter is the Last One | Survey Says… | In Case You Missed It | Socializing on LinkedIn and Twitter | Quoted
Reframe Your Mission and Message, NOW
“The more things change, the more they stay the same.” Well, that cliche is now about as dead as a rock concert mosh pit. Things have changed and they are by no means the same.
If you have actively revisited your organization’s mission and message in the last few months, you can move on to the next story. If you haven’t, however, reframing your organization’s focus to address our new world is a must. (Yes, a must.) Here’s why:
Everything has changed. Under the weight of a global pandemic/recession and a stronger-than-ever call for an end to systemic racism (finally!), consumers of all types—B2C, B2B, B2-whatever—are changing their priorities. That means you must too.
Authenticity is more important than ever because we have all become more adept at sussing it out—especially Millennials and Gen Zs. They, in particular, will not tolerate hypocrisy. It’s a lovely gesture to put Black Lives Matter on your website. However, if your entire board and management team is composed of all white men, the gesture will do you more harm than good. Consumers will not stop there. They will look at the political candidates and PACs you support, the companies with which you partner, and places you invest your money.
Reframing Brand Strength
This Newsletter is the Last One
Of its kind, that is. (Psych!) For almost six years we have been helping organizations like yours reframe their focus and remaster their messages. Well, what’s good for the goose, as they say. When we return in September, you will find a new focus and a new message for Spencer Brenneman! We hope you’ll approve.
In the meantime, enjoy the rest of the summer, stay safe, and stay positive!
Whether it’s with the original, iconic Richard Dawson or today’s host, Steve Harvey, we’re a big fan of the surveys of The Family Feud. So we have a quick, eight-question survey for you.
Are you game? (Get it, game? Game show? Ha!)
In Case You Missed It
“The only way to make sense out of change is to plunge into it, move with it, and join the dance.”