BRANDING BULLETIN: THE RESOLUTION ISSUE
Welcome to 2019!
Your Brand in the New Year
What are your New Year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying for it, or trying that meditation thing everyone’s talking about.
Those are all great and best of luck! But given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own? Here are some suggestions.
I resolve to drive consistency. Inasmuch as inconsistency is enemy #1 of a strong brand, resolving to drive consistency at every touchpoint is an important promise to make and keep. After all, consider these stats from Lucidpress:
- Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
- The average revenue increase attributed to always presenting the brand consistently is 23%
Continued on spencerbrenneman.com
Numbers to Consider
Percent of Americans wanted to save more in 2018
Percent of Americans wanted to lose weight in 2018
Percent of Americans wanted to travel more in 2018
Attend our Free Workshop!
When? January 30th, 2019, 5:30 PM
Where? 50 Milk Street, Meridian Conference Room, Fifth Floor, Boston
We’ll answer these questions:
- What is a strong brand… really?
- How do I build one and when?
- How can it really grow my business?
In Case You Missed Them!
A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon;
Quote of the Month
“Write it on your heart that every day is the best day in the year.”
Ralph Waldo Emerson