January Newsletter 2019

BRANDING BULLETIN: THE RESOLUTION ISSUE

Welcome to 2019!

Your Brand in the New Year

What are your New Year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying for it, or trying that meditation thing everyone’s talking about. 
 

Those are all great and best of luck! But given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own? Here are some suggestions. 

I resolve to drive consistency. Inasmuch as inconsistency is enemy #1 of a strong brand, resolving to drive consistency at every touchpoint is an important promise to make and keep. After all, consider these stats from Lucidpress:

  • Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
  • The average revenue increase attributed to always presenting the brand consistently is 23%

 Continued on spencerbrenneman.com

Numbers to Consider

53

Percent of Americans wanted to save more in 2018

45

Percent of Americans wanted to lose weight in 2018

 

24

Percent of Americans wanted to travel more in 2018

 

Attend our Free Workshop!

When? January 30th, 2019, 5:30 PM

Where? 50 Milk Street, Meridian Conference Room, Fifth Floor, Boston

Register: sbsb.us/Branding-Jan30

We’ll answer these questions:

  • What is a strong brand… really?
  • How do I build one and when?
  • How can it really grow my business?
 

In Case You Missed Them!

Quote of the Month

“Write it on your heart that every day is the best day in the year.”
Ralph Waldo Emerson

Spencer Brenneman, LLC
© 2020

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