April 18, 2019
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found out that their fries were once fried in beef fat. Some were s
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing