Creating a brand strategy to build your business | Spencer Brenneman, LLC


April 18, 2019

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. —Peter Drucker

After nearly two decades in business, tax consulting firm GAGNONtax came to Spencer Brenneman for help with re-articulating their brand. Here's what happened.

Creating a brand strategy

Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!

When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.

What the right brand strategy can do for you

•  Shorten the sales cycle
•  Generate referrals
•  Increase repeat business
•  Engage employees and reduce turnover
•  Silence the competition
•  Improve productivity
•  Command premium pricing