Things that are no longer a thingRecently, a client asked me to speak to a group of professionals re-entering the marketing workforce after a few years out. Specifically, the focus was what’s changed in modern marketing. How much time do you have? I started our discussion with “Things that are no longer a thing*.” The asterisk points to this caveat: “Or, at least not as big a thing as they used to be.” This month, I thought I would share my list:
- Hardcore hierarchy and tenure as a trump card
- “Life-short” learning
- Sales and marketing divide
- Collateral-based sales support
- Email (on so many levels)
- Build it, and they will come
Granted, at some companies and in some markets the degrees to which these statements apply vary. But still, want to talk a look with me?
Continued on spencerbrenneman.com
Annual report season is here! Will yours build your brand?
For our friends at public companies, it’s that time of year again: Preparing the annual report. This month, corporate communications and annual report expert Katharine Ramsden guest blogs for us, reminding everyone of the brand-building potentials of the annual report. Take a look then share your thoughts!