Brand Minute: National Donut Day

This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.

But, as you may or may not be aware, a new opportunity for coffee brands to get people to care is back. Ah, yes, I’m talking about National Donut Day.

Last year, a few brands took advantage of Donut Day to engender customer loyalty and make consumers care about their products.

Take, for example, Dunkin’ Brands. They offered a free donut with a purchase of any beverage off their menu last year.

Similarly, Krispy Kreme will be offering their donuts for free, with no purchase of a beverage necessary. Some other chains and restaurants will be doing the same, but Starbucks, whose focus is sadly not on Donuts, will be out of the running here.

These promotions are simple, yet effective. Who doesn’t like a tasty, sweet donut to get them through the workday?


By calling on this sensory aspect, Dunkin’ and other brands are making their consumers care about their brand on National Donut Day.

So what do you think? Is incorporating National Donut Day a smart move for you with these bigger name brands? Or does it all feel like a cheap gimmick?

Using National Holidays like this can be a great way to support your favorite brands. Which brand do you think utilizes a holiday well?  Let us know in the comments!

I myself like the local brand Kane’s, and would love to hear your thoughts.

Enjoy, and Happy National Donut Day!

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Spencer Brenneman, LLC helps companies build their businesses through brand strategies that enable every project and every vital relationship to get off to the best start.Here’s where we talk about, think about, and conject about all the continually changing factors impacting your brand. Care to join the conversation? We’re always looking for guest bloggers!