Brand Banter: Diversity and Your Brand

To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building and sustaining a strong brand.

In this talk, he and Spencer Brenneman President & Chief Brand Strategist Douglas Spencer discuss the need for broader participation around diversity issues, how commitment to diversity impacts a brand’s perception, and advice for leveraging and embracing your company’s brand strategy.

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Spencer Brenneman, LLC helps companies build their businesses through brand strategies that enable every project and every vital relationship to get off to the best start.Here’s where we talk about, think about, and conject about all the continually changing factors impacting your brand. Care to join the conversation? We’re always looking for guest bloggers!