Content Marketing and Your Brand | Spencer Brenneman LLC

Content Marketing and Your Brand

You create marketing materials that are compelling, honest, and demonstrative. That doesn’t mean your customers and prospects will actually trust them, though, because cynicism is everywhere.

How do you gain the trust of your key stakeholders? One way is through a content marketing program. Content marketing gives you a way to demonstrate your expertise, character, and commitment.

Expertise. The best content marketing shares the latest thinking on any topic important to your stakeholders. It gives you a way to prove that you know what you’re talking about.

Character. By focusing on important topics as a way to share ideas, and not just another opportunity to sell, you demonstrate a character that does not focus exclusively on making a sale. You demonstrate the relationships are important too.

Commitment. An up-to-date content marketing program demonstrates commitment—commitment to staying on top of the latest issues, to adhering to an editorial calendar, and to staying in business for the long haul.

Sound important?

Do those sound important? Do they sound overwhelming? They are important, and a content marketing program can be overwhelming, but we can help. We will work with you to:

  • Determine your core messaging opportunities
  • Select the channel with the most relevance to your business
  • Define a robust, yet sustainable, editorial calendar and process
  • Augment the core messages of your other marketing activity
  • Find ways to repurpose as much of your content as possible.

Of course, any content marketing has to Start with Brand. With a brand strategy as your guide, your content will more likely resonate with your audience, encourage everyone to participate, and give your brand a much-needed face and voice.