Brand Strategy | Spencer Brenneman LLC

Your Brand Strategy

Do you want your business to grow, race past the competition, and inspire crowds of devoted followers? Of course you do. It’s all doable, as long as you start with the brand strategy.

Why do planes need a runway? Why do pole vaulters get a running start? Why do trees start off as saplings? Starting with your brand is the equivalent of all those ramp ups— it’s the first step toward growing a successful and thriving business.

We make decisions — all our decisions — with both sides of our brains; the analytical side and the emotional side. Facts, figures, return on investment, cost of ownership. Those factors speak to the analytical side of the decision-making process. It’s the brand which speaks to the emotional.

The emotional side of decisions

To speak to the emotional sides of your influencers’ and decision makers’ brains, here’s what you have to do:

  • Articulate who you are at your core in a way that is relevant and competitively differentiated from all the other options your customers have
  • Commit to that vision throughout your business
  • Bring it to life consistently, everywhere.

Sound challenging? It can be, but it’s a challenge we love. Fortunately, we make it easy—and fun. We do that by:

  • Getting to know you, your customers, and your employees
  • Leading discussions that help you choose the path that’s right for your business
  • Creating all the tools you’ll need to ramp up your marketing, innovate past competition, and keep your customers coming back for years.

Starting with brand, means starting with a conversation — so let’s go!

We love talking about the power of branding. We’d love to talk to you about your brand even more. No pressure, we promise.