Do you want your business to grow, race past the competition, and inspire crowds of devoted followers? Of course you do. It’s all doable, as long as you start with the brand strategy.
Why do planes need a runway? Why do pole vaulters get a running start? Why do trees start off as saplings? Starting with your brand is the equivalent of all those ramp ups— it’s the first step toward growing a successful and thriving business.
We make decisions — all our decisions — with both sides of our brains; the analytical side and the emotional side. Facts, figures, return on investment, cost of ownership. Those factors speak to the analytical side of the decision-making process. It’s the brand which speaks to the emotional.