We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!
New video capabilities were one of the major CES themes. AI and robotics was, of course, the other. Artificial intelligence (AI) is here to stay—and—it’s much further along than most people realize. From bots to robotics, AI will quickly take over soul-crushing and back-breaking work. As that work shifts, so too will our relationship with our customers and employees. Brands will have to stay ahead of those changes to ensure they stay relevant and competitively differentiated.
Using our hearing sense, sonic branding builds a relationship between the product and its target market and helps companies communicate more genuinely. The concept
A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon;