We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!
For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first.
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried
For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12,