Brand Minute: Thanksgiving

How will you thank your clients and customers this year? Take a minute with Douglas’ newest Brand Out Minute!
Full transcription below.

[00:00:00] Hi, Douglas Spencer here with Spencer Brenneman, and I have a Brand Out Minute just for the folks in the United States.

 

[00:00:07] I apologize if you’re from elsewhere, but this one’s really not going to be for you. This one’s just for the Yanks, and I apologize to the Yanks because I’m gonna bring up Thanksgiving, and I know we’re all, we’re all buried under Christmas and Halloween and all the holidays come at us so quickly, so I hesitate to bring up one that’s six to seven weeks away.

A brand is the emotional connection a customer has with your company, or with what you offer. And, Thanksgiving's a great way to bolster that connection.

[00:00:31] But, here’s something to think about. Thanksgiving often gets overlooked I think in a pretty obvious way. Now, remember a brand is the emotional connection a customer has with your company, or with what you offer. And, I think Thanksgiving’s a great way to bolster that connection.

 

[00:00:49] Consider sending a thank you to all of your customers, or prospects, and just thank them for doing business with you, for their interest in you, and that’s it. I would not couple it with an offer. I wouldn’t suggest that you try to get them to download something or reach out to anybody.

Consider sending a thank you to all of your customers, or prospects, and just thank them for doing business with you, for their interest in you.

[00:01:06] A simple, ‘Thank you for being part of our business,’ and that’s all you need. I think that would really go a long way. So you better start planning now because it is only six weeks away or so but, just a thought for a Brand Out Minute.

 

[00:01:22] Hope you are having a great day and we’ll talk again. Bye!

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Spencer Brenneman, LLC helps companies build their businesses through brand strategies that enable every project and every vital relationship to get off to the best start.Here’s where we talk about, think about, and conject about all the continually changing factors impacting your brand. Care to join the conversation? We’re always looking for guest bloggers!