Brand Minute: MOO

A quick thought about MOO’s packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!


Full transcription below.


[00:00:00] Hi, I’m Douglas Spencer and welcome to a Brand Out Minute.


[00:00:05] Today, we’re gonna talk about packaging and we’re going to talk about the customer journey. So first, I want to show you a package I recently received.


[00:00:16] Here it is, a package from Moo, which you can see, a nice label there. I have opened it up before, that’s why the label looks wonky and torn, it didn’t come that way. Embossed, yay!


[00:00:28] Let’s see what’s on the inside. Open it up, and first of all we have a greeting here, which you probably can’t read but it says ‘Well aren’t you just a ray of human sunshine.’ You’re a human, right? Okay.


[00:00:43] So then, let’s see what’s inside. An even nicer box with, a faux wax seal. Very, very heavy, very nice stock. Let’s see what’s inside, open it up. Got a medal, magnetic rather, a magnetic seal. I love those.


[00:01:08] Open it up, and ta-da, you have business cards! Look at that, all that for business cards.


[00:01:19] So, what do you think? Do you think this is a lot of packaging? A lot of silliness? Do you think this is just a lot, period, for a business card? Or do you think it’s really cool?


[00:01:33] Do you think it is really cool how they really spent time thinking about this? And does it improve what you think about the Moo Brand? I would love to know. Let me know what you can do, do so through Twitter, @DouglasWSpencer, and you can also visit our website,, or email me at

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Spencer Brenneman, LLC helps companies build their businesses through brand strategies that enable every project and every vital relationship to get off to the best start.Here’s where we talk about, think about, and conject about all the continually changing factors impacting your brand. Care to join the conversation? We’re always looking for guest bloggers!