BRAND STRATEGY BLOG
Welcome to our brand strategy blog!
We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!
Every year organizations spend significant parts of their budget on conferences, sponsorships and brand. But, how often to the think about aligning one with the other?
Spencer Brenneman President & Chief Brand Strategist talks to sponsorship expert Melissa Berry about just that! Check it out!
If you’re not working on your brand strategy, make certain it’s not because of one of the top 10 misguided reasons.
If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they
Ever wonder about the term “brand value”? It’s both simple and complicated, really. The term refers to the monetary premium that comes from customers’ commitment to your brand and their willingness to pay extra for it as compared to other offerings in the same category.
Since we’ve been listening to Christmas carols for three months now, it’s time to talk about The New Year. You knew this was coming. We’re all ridiculously busy this time of year, so who has time for more lists? That’s why this month we’re sharing with you the one thing you can do to make your brand more successful in 2020.