BRAND STRATEGY BLOG

Welcome to our brand strategy blog!

We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!

Melissa Berry

Brand Minute: Sponsorships and Brand

Every year organizations spend significant parts of their budget on conferences, sponsorships and brand. But, how often to the think about aligning one with the other?

Spencer Brenneman President & Chief Brand Strategist talks to sponsorship expert Melissa Berry about just that! Check it out!

Read More
brand strength

Brand Strength Comes from the Inside

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how to know when you should make brand changes.

Read More

Brands Built by African Americans

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how to know when you should make brand changes.

Read More
Brand Value

Brand Value: A Different Perspective

Ever wonder about the term “brand value”? It’s both simple and complicated, really. The term refers to the monetary premium that comes from customers’ commitment to your brand and their willingness to pay extra for it as compared to other offerings in the same category.

Read More
Brand Voice: When it's a struggle.

Finding Your Brand Voice

Social Media Strategist Neal Strauss guest blogs for us: Stare at a blank document and write a blog about brand voice. It’s what you do, so this shouldn’t be an issue, right? Wrong.

Read More

The One Thing You Can Do Now to Rock 2020

Since we’ve been listening to Christmas carols for three months now, it’s time to talk about The New Year. You knew this was coming. We’re all ridiculously busy this time of year, so who has time for more lists? That’s why this month we’re sharing with you the one thing you can do to make your brand more successful in 2020.

Read More

SIGN UP FOR OUR NEWSLETTER!

Interested in learning more about the power of branding? Sign up for our monthly newsletter - they’re packed with useful information, we promise!