BRAND STRATEGY BLOG

Welcome to our brand strategy blog!

We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!

Cannabis Branding

Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not

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Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation

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CMO Branding: New BFFs

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations

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