We all roll our eyes when, the day after Labor Day, Halloween decorations appear in stores. Retailers have become increasingly annoying in their zeal to look ahead to the next…
Douglas SpencerNovember 5, 2019
Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…
Douglas SpencerSeptember 5, 2019
Each year corporate giving exceeds $200 billion in the United States. If your company makes donations, it’s important to think about what they say about your brand.
Douglas SpencerSeptember 5, 2019
How far is too far when it comes to branding your products? Well, urinal screens may be one for starters.
Douglas SpencerAugust 16, 2019
In the rush towards good corporate citizenry, being a sustainable brand seems to be high on everyone’s list. But, is that pursuit right for you?
Douglas SpencerJuly 15, 2019
Sure, summer is a time for fun, but it’s also a great time to start planning for a better brand strategy! Here are six ways how.
Douglas SpencerJune 28, 2019
The annual Bring Your Dog to Work Day endeavors to include our four-legged friends in our workdays. But, does it make sense for you brand?
Douglas SpencerJune 19, 2019
To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building…
Douglas SpencerJune 4, 2019
Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really…
Douglas SpencerMay 29, 2019
