What’s in a Name (Brand)?
Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just ‘WW.’ Kentucky Fried Chicken is just ‘KFC.’ Well, annoyances aside, changing a company name can be a smart move, if aligned with the brand strategy. […]
