January 2019 | Spencer Brenneman, LLC

January 2019

On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would, as we say, require magic. Meredith Verdone, Chief Marketing Officer at Bank of America, seems to understand this well. She says that Bank of America’s recent logo and brand strategy are going together hand-in-hand. The new campaign’s focus? “What would you like the power to do?” [tweetshare tweet="To create a new logo, without any clear marketing or differentiated branding strategy behind it would, as we say, require magic. " username="SB_Branding"] By focusing on the fact that their new campaign is empowering the consumer, they are thus making their consumer base care about their

New video capabilities were one of the major CES themes. AI and robotics was, of course, the other. Artificial intelligence (AI) is here to stay—and—it’s much further along than most people realize. From bots to robotics, AI will quickly take over soul-crushing and back-breaking work. As that work shifts, so too will our relationship with our customers and employees. Brands will have to stay ahead of those changes to ensure they stay relevant and competitively differentiated.

All businesses, particularly small ones, need to work as efficiently as possible, which is why tech for agencies is an important subject for me. It doesn’t hurt that I love technology: gadgets, software, AI (artificial intelligence). It brings out the inner geek that’s not so inner. Here’s what we use at Spencer Brenneman to deliver branding services as efficiently and effectively as possible. >>> G Suite as the foundation First, we use Google G Suite as the foundation of our communications and data storage. “Growing up” professionally, I was chained to Microsoft Office as most are and were to this day, I still don’t understand why one would choose to live that way. For me, using Office was like working after eating a

Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a bit of a different definition of what winter is compared to those of us who live in New England.   Winter up here can be cold, snowy, and emotionally draining for many people. The most important thing on people’s minds during the season: staying warm.   Now, this may not seem like an opportunity to retune your brand strategy. Why would you bother getting people to care about your brand when they’re busy caring about staying warm?   Well, winter can actually be the perfect time of year to engage your consumer base

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying for it, or trying that meditation thing everyone’s talking about.   Those are all great and best of luck! But given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own? Here are some suggestions. [tweetshare tweet="Given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own?" username="SB_Branding"] I resolve to drive consistency. Inasmuch as inconsistency is enemy #1 of a strong brand, resolving to