January Newsletter 2019

BRANDING BULLETIN: THE RESOLUTION ISSUE Welcome to 2019! Your Brand in the New Year What are your New Year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying […]

Linking Your Logo and Brand Strategy

logo and brand strategy

On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would, as we say, require magic. Meredith Verdone, Chief Marketing Officer at Bank of America, seems to understand this well. She says that Bank of America’s […]

CES Brands

CES Brands

New video capabilities were one of the major CES themes. AI and robotics was, of course, the other. Artificial intelligence (AI) is here to stay—and—it’s much further along than most people realize. From bots to robotics, AI will quickly take over soul-crushing and back-breaking work. As that work shifts, so too will our relationship with our customers and employees. Brands will have to stay ahead of those changes to ensure they stay relevant and competitively differentiated.

Tech for Agencies, Branding Edition

tech for agencies

All businesses, particularly small ones, need to work as efficiently as possible, which is why tech for agencies is an important subject for me. It doesn’t hurt that I love technology: gadgets, software, AI (artificial intelligence). It brings out the inner geek that’s not so inner. Here’s what we use at Spencer Brenneman to deliver […]

Winter Brand Strategy: It’s About Caring.

winter brand strategy

Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a bit of a different definition of what winter is compared to those of us who live in New England.   Winter up here can be […]

Your brand in the New Year

your brand

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying for it, or trying that meditation thing everyone’s talking about.   Those are all […]