2019 | Spencer Brenneman, LLC

January 2019

All businesses, particularly small ones, need to work as efficiently as possible, which is why tech for agencies is an important subject for me. It doesn’t hurt that I love technology: gadgets, software, AI (artificial intelligence). It brings out the inner geek that’s not so inner. Here’s what we use at Spencer Brenneman to deliver branding services as efficiently and effectively as possible. >>> G Suite as the foundation First, we use Google G Suite as the foundation of our communications and data storage. “Growing up” professionally, I was chained to Microsoft Office as most are and were to this day, I still don’t understand why one would choose to live that way. For me, using Office was like working after eating a

Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a bit of a different definition of what winter is compared to those of us who live in New England.   Winter up here can be cold, snowy, and emotionally draining for many people. The most important thing on people’s minds during the season: staying warm.   Now, this may not seem like an opportunity to retune your brand strategy. Why would you bother getting people to care about your brand when they’re busy caring about staying warm?   Well, winter can actually be the perfect time of year to engage your consumer base

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netflix, actually going to the gym and not just paying for it, or trying that meditation thing everyone’s talking about.   Those are all great and best of luck! But given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own? Here are some suggestions. [tweetshare tweet="Given how important your brand is to your business and career, doesn’t it deserve some resolutions of its own?" username="SB_Branding"] I resolve to drive consistency. Inasmuch as inconsistency is enemy #1 of a strong brand, resolving to