Brand Minute: National Donut Day

This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.

Brand Banter: Diversity and Your Brand

To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building and sustaining a strong brand. In this talk, he and Spencer Brenneman President & Chief Brand Strategist Douglas Spencer discuss the need for broader participation around […]

The Unexpected Connection Between Branding and Pride.

Pride, Branding, New York City

Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really is. That comes from sometimes asking tough and introspective questions: Why do you do what you do? Why does that matter? What is it about […]

Hey Internal Comms, Marketing Needs You.

The following comes from content hosted on The FIR Podcast Network:   Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.  He has the same […]

May Newsletter 2019

back to basics

BRANDING BULLETIN: THE BACK TO BASICS ISSUE Plus, an online education program, blog posts, and more! Don’t overthink it. Stick to the basics. How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not alone. Those […]

Don’t Overthink It. Stick to the Basics.

back to basics

How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not alone. Those situations are usually a result of veering too far away from the basics. Getting back there is obviously not a quick fix. But, […]

Competitive Differentiation Among Streaming Services

For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first. While it first started out as DVD mailing, it has since evolved to streaming third-party content, original series, movies, and more. However, as the landscape of streaming services changes, more […]

Biznology: Bad News and Your Brand

Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone just admit to a sub-par performance? Is he allowed to do that? Surely, Legal was busy watching the Final Four or something to let that […]

Marathon Monday and Corporate Brand Identity

An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon Monday is a special date for Bostonians since it was first run in 1897. Its symbolism of strength, hope, courage, and endurance has resonated with […]