BlackBerry’s Return and Your Brand

The once great BlackBerry

Welcome Back, Blackberry! I remember my first BlackBerry, it was my first big promotion. I was one of the new marketing leadership team members formed by the new CMO. At our first team meeting, he informed us all we would be getting Blackberrys–the phones, not the beepers (yes, this was a long time ago.) “Why?” […]

July/August Newsletter

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NOW AVAILABLE: Do They Care? The one question all brands should ask themselves, continually. What’s the common denominator that all strong brands share? That question lead to another question and the title of a new book by Spencer Brenneman, LLC President Douglas Spencer. Do They Care? The one question all brands should ask themselves, continually. will quickly help […]