Branding Construction: A Literal (and Figurative) Guide

Building a Brand | Spencer Brenneman, LLC

Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply isn’t enough, but when properly combined, they make all the difference. In this post, we’ll highlight how a brand helps encourage business success, and list […]

Guest Post: UI and Brand, the role of efficiency

UI and brand, Efficiency

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands for their time—make their website visits positive, and you are setting yourself up for repeat business and more satisfied customers. When it comes to UI […]

Building a luxury brand from the ground up: The story of Grey Goose

Luxury brands, Grey Goose

Creating a luxury brand is no easy feat. It’s often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight. No matter how much a company invests in the branding of their luxury clothing line, Audrey Hepburn isn’t going to wear it. Coco Chanel, on the other hand, can produce any […]

Product Naming: A cautionary tale

Product Naming: A cautionary tale

A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative to SlingTV. Thus begins our cautionary tale of product naming. A few weeks later, in my semi-regular rant against cable, I texted him for more […]

June Newsletter


Storytelling and your brand: Three points to consider Storytelling is a much more powerful way to help people understand what you’re all about than simply explaining “This is what we do; here’s why you should buy.” Plus, as consumers expect more from the companies with whom they do business, storytelling is the key to getting […]