Before you craft a rebranding strategy

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“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as the 2016 rebrand of Uber and last year’s rebrand of Accenture and Mozilla. Of course, I always have my personal, visceral reactions to some rebrands, […]

Toys R Us had no business selling toys

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Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first throw out that I know next to nothing about toys. What I do know is few brands authentically understand what they’re selling, and I think […]

After the Brand Education

After brand education

It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep the enthusiasm alive and the learnings actionable? Here are five suggestions: Reward successes. Are there people in your organization who took to heart the brand education […]

March Newsletter

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Brand Education to the rescue by Douglas Spencer, President Recently I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet their marketing needs. In-house agencies face some challenges that traditional, external agencies do not: not the least […]