December 2017 | Spencer Brenneman, LLC

December 2017

What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below!   Full transcription below.   [00:00:00] Hi, Douglas Spencer here from Spencer Brenneman with a quick Brand Out Minute!   [00:00:06] It's hard to believe it is that time of year again, National Underdog Day is upon us. What? You missed it?   [00:00:14] Well, it's no wonder, it's actually appropriate that a day like National Underdog Day should be buried or overshadowed by the likes of Hanukkah and Christmas, and New Year's for that matter. It really fits, when you think about it. [tweetshare tweet="Being an underdog is universal. At one point or another, we have all been an underdog." username="SB_Branding"] [00:00:29] But anyway, I got to thinking about the

There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,” for mom and pops who want to create brands that help build their businesses, regardless of its size. In honor of the American Express Small Business Saturday(r), we take a look at five opportunities small retailers have to turn the tables on the big ones. Granted, it is easier for companies to build their brands when they have enough resources for Super Bowl ads, subway banners, and free shipping or severe discounts. So, how can small business branding help? The answer here for small business is customer advocacy through both word of