What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…
Douglas SpencerDecember 15, 2017
Small business brands don't get a lot of attention during the holiday. It's all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom…
Douglas SpencerNovember 22, 2017
In the United States, it’s almost Thanksgiving -- although one might think it was Christmas, given all the decorations, jingle-belling, and promotions. But that, my friends, is another topic for…
Douglas SpencerNovember 20, 2017
“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…
Douglas SpencerNovember 16, 2017
What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…
Douglas SpencerNovember 8, 2017
How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. Hi, Douglas Spencer here with Spencer Brenneman, and…
Douglas SpencerOctober 16, 2017
Many marketers are getting data all wrong. Are you? Here are some stats I came across last week, and they should not surprise anyone. Anyone, of course, other than the…
Douglas SpencerOctober 11, 2017
Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…
Douglas SpencerSeptember 27, 2017
Ah, September. The psychological end of summer and the time when many students, both young and old, head back to school. In addition to typical education programs, let's also add…
Douglas SpencerSeptember 6, 2017
