research Tag

Big data gets a lot of press, as it should, for making the best decisions possible especially when it comes to marketing. Another potential use of big data is helping companies build their brands. CNBC’s Elizabeth Gurdus recapped an interview between The Gap, Inc., President and CEO Art Peck and CNBC’s Jim Cramer, host of Mad Money. In it, he shares some impressive ways Gap uses big data to our maneuver the competition, such as: Direct its advertising dollars in the most effective way to get the best returns Provide insights into what consumers want in a company Pinpoint where the value is But this comment from Peck at a J.P. Morgan retail conference gives us another clue towards the potential of