brand minute Archives | Spencer Brenneman, LLC

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When it comes to data privacy, we have to find a balance. We can. We must. On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he lambasted fellow tech giants, without naming names, for creating an emerging ‘‘data industrial complex’’ that allows companies to ‘‘know you better than you may know yourself.’’

Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible for ensuring that each Spencer Brenneman project runs smoothly and efficiently.

Who's created a brand you care about? We want to know which people or companies have done the best job. tweetshare tweet= #LookWhoCares, to win a copy of 'Do They Care?'. Visit for more information about the book.

It's not fair to judge a change in a brand if you don't understand the brand strategy and the data behind the change. However, Douglas has some judgments on the BMW decision to expand the Rolls Royce brand. [tweetshare tweet= "It's not fair to judge a change in a brand if you don't understand the brand strategy"]

It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much more robust platform, sports an added expression to our visual identity and, most importantly, our new messaging platform: Start with Brand™! [tweetshare tweet= "The right brand strategy [