The point is, every big endeavor, every important decision is preceded by thought, preparation, and strategy. When it comes to your business, that means a strong brand strategy.
What does your business need to grow? A new product line? A new website? What about more employees, SEO, or content marketing? Every single one of those important activities requires the same thing. They require that you Start with Brand™.
Your brand strategy is your business’ very best friend. It’s part coach, part conscience. Part parent, part partner. Judge and jury. Conductor and station agent. Most of all your brand strategy keeps you focused on who you are, what you do, and how you do it differently than anyone else.