“I love branding,” says Spencer Brenneman President Douglas Spencer. “Your brand strategy is your business’ very best friend. It’s part coach, part conscience. Part parent, part partner. Judge and jury. Conductor and station agent. Most of all your brand strategy keeps you focused on who you are, what you do, and how you do it differently than anyone else. It’s crucial that every company starts with brand.”
Douglas Spencer’s Background
Douglas Spencer has more than 20 years of marketing experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand’s Best Global Brands survey.
Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.
Want to talk to Douglas? Pick a time from his calendar that’s convenient for you.