Creating a brand? We can help. | Spencer Brenneman, LLC

We build brands that build business

Are you creating a brand? Or re-creating one? First, tell us what you want it to do. What do you want, really? Typically, responses vary but all the possible answers boil down to one goal: To help build your business.

That’s exactly what brands are designed to do. That’s exactly what we do. Whether you’re creating a brand from scratch, retooling an existing one, or merging with another one, we can help you:

  • Formulate the brand strategy that best helps you build your business
  • Create your brand governance, education, and identity programs
  • Guide brand launches and migrations

At our core, we wholeheartedly believe that the most successful businesses are those whose strategies start with brand.

Let’s get started on yours together.

Start with Brand™

Do you want your business to grow, race past the competition, and inspire crowds of devoted followers? These might sound like ambitious goals, but the good news is they’re possible! As long as you start with the brand strategy.

Not convinced? Look at it this way: to start growing, do trees start off as saplings? Do pole vaulters start at the base of the jump? Are cities built overnight? Starting with your brand is the equivalent to planting a seed — it’s the first step toward growing a successful and thriving business.

We make decisions — all our decisions — with both sides of our brains; the analytical side and the emotional side. Facts, figures, return on investment, cost of ownership. Those factors speak to the analytical side of decisions making process. It’s the brand which speaks to the emotional.

To speak to the emotional sides of your influencers and decision makers’ brains, here’s what you have to when creating a brand:

  • Articulate who you are at your core in a way that is relevant and competitively differentiated for all the other options your customers have
  • Commit to that vision throughout your business
  • Bring it to life consistently, everywhere

Sound challenging? It can be, but it’s a challenge we love. Fortunately, we make it easy. We do that by:

  • Getting to know you, your customers, and your employees
  • Leading discussions that help you choose the path that’s right for your business
  • Creating all the tools you’ll need to ramp up your marketing, innovate past the competition, and keep your customers coming back for years

Starting with brand, starts with a conversation — so let’s go!

Give your brand long-term efficiency and stability.

When it comes to branding, consistency rules.  In fact, inconsistency is the #1 enemy of a strong brand. Consistency is what builds trust, recognition, and strong relationships with customers. A brand governance system is what guarantees consistency.

Think of brands like Coca-Cola, Adidas, McDonald’s, Nike, etc. – notice anything similar? No matter where you find these brands, from television commercials in the United States, to billboards in Germany, their messages are always consistent.

This isn’t something limited to major brands either. Businesses of all sizes need a way to ensure that their brand consistently represents their business across different audiences and markets. If you’re looking for a more impactful, consistent brand, we can help!

We create governance strategies that clearly lay out steps and reasoning behind branding decisions, giving you confidence that you and your team are making the right decisions for your brand.

At Spencer Brenneman, LLC, we ensure your brand’s consistency through in-depth planning, education, and implementation. Here’s how:

Planning. Before making your governance strategy, we sit down with you and your team to find out more about the ins and outs of your decision-making processes. This gives us clear insight into who can impact your brand, and lets us develop a framework that answers branding questions before they’re asked for all your employees.

Implementation. Once we’ve developed your business’ framework for brand governance, we empower you and the employees most qualified to handle your brand with the tools and techniques to meet your customers’ expectations – without compromising your brand.

Brand Education. Brand education is not meant to create brand police. That never works. Instead of focussing on right and wrong, the most effective brand education focusses on the why and how. Knowing why:

  • A strong brand is good for business
  • Consistency across a brand is crucial to a strong brand
  • Everyone is responsible for maintaining the integrity of the brand

Once the why is embraced, stakeholders will not only want to follow the rules but will actively seek out how.

Brands have faces. Brands have voices. Brands have personalities.

At Spencer Brenneman, LLC, we understand that each business is unique. In fact, we take it one step further, envisioning each of our clients’ brands like people. A person with a unique face, voice, personality, and style. By channeling your business’ brand this way, we help spark emotional connections with customers, letting them know how unique you are, and why you are best able to work with them.

We focus on highlighting who your business is at its very core. From the way it looks, to the way it sounds, we make sure your brand connects with customers in a way that sets you apart from your competition.

Visual Identity. Your visual identity is your brand’s face. Aligning this with your brand strategy, we make sure every visual facet of your brand makes a powerful statement. Our graphic design experts are best-in-class, and make sure we give you the look and feel to match your business’ individuality.

Verbal Identity. Any successful brand understands that the way they sound is just as important as the way they look. We work with you to match the perfect voice and tone to your brand, helping give you the same results no matter the customer.

Your voice is like an accent, it’s how your brand speaks to people. Your tone however, changes to match the audience you’re trying to engage. Imagine speaking to two different people: your grandmother, and your friend. Do you think you talk to both of them the same? We make sure your business is able to speak to a variety of audiences while still remaining true to who you are are as a brand.

Naming. Whether you’re unveiling a new company, or simply a new product, we understand that change can be both an exciting and stressful time. Fortunately, we make it easy to keep the excitement, passion, and commitment, without missing the opportunity to further expand and establish your brand.

Visual/Verbal Sync. Like a foreign language film that’s poorly dubbed, when a brand’s visual identity and and verbal identity don’t align, people take notice. Spencer Brenneman, LLC works with you to not only identify the best ways to showcase your brand’s face and voice, but to also ensure that they work together as seamlessly as possible.

Content Marketing

Interacting with clients and prospects is a privilege, an opportunity, and something we must never take for granted. To create a brand that is useful and worthy of the time clients give you, you have to make it worth their while.

That’s where a content marketing strategy comes in. When created and executed properly, content marketing can deliver some important benefits:

  • Demonstrate subject matter expertise
  • Bring your brand to life and highlight your unique competitive differentiation
  • Give clients and prospects positive things to share with their friends, family, and coworkers
  • Ignite conversations that help you understand both clients’ and their needs
  • Drive a robust social media program

Do those sound important? Do they sound overwhelming? They are important, and a content marketing program can be overwhelming. We can help. We will work with you to:

  • Determine your core messaging opportunities
  • Select the channel of most relevance to your business
  • Define a robust yet sustainable editorial calendar and process
  • Augment the core messages of your other marketing activity
  • Find ways to repurpose as much of your content as possible

Of course, any content marketing has to Start with Brand™. With a brand strategy as your guide, your content will more likely resonate with your content, encourage everyone to participate, and give your brand a much-needed face and voice.

Interested? Let’s start a conversation.

Re-energize teams. Promote creativity. Leverage your talent.

If you’re like most managers, you’re proud of your team. To you, they’re one of your most effective investments  — made even better with the right guidance, coaching, and experience. You’ve worked hard to pick the employees that fit your business best but even the perfect teams can lose traction once in awhile. We can help!

Whether it’s reigniting creativity, learning the skills needed to market your brand, or simply staying agile, Spencer Brenneman, LLC can provide custom workshops, and team or one-on-one oriented coaching, tailor-made to best leverage your branding and marketing. Our approach revolves around one simple ingredient – a conversation.

Through conversations with you and your employees, we get to know you on a personal level. (Don’t worry, not too personal.) That, helps us effectively identify and prioritize the challenges at hand, direct you in your efforts to address these challenges, and give you and your employees the direction and guidance needed to get the most out of your marketing.

Ready to learn more? Check out some of our sample workshops.

Sample Workshops

  • Igniting creativity
  • Discussing open issues through facilitated roundtable discussions
  • Debriefing after a campaign is over
  • Aligning business, brand, and marketing strategies
  • Selling the role of marketing and branding internally
  • Working with creatives

Latest Case Study

It’s not that we’re shy. It’s not that we’re not proud of what we do. We are! However, much of the work we do for our clients is proprietary. How strategic would a brand strategy be if your competitors knew everything about it?

Consequently, there’s not a lot to show on our website. Here, however, is a recent case study. It tells the story of how we helped a client hone their brand and solidify their customer experience. 

What the People Say