Brand Minute: Something Different?
It’s never polite to ask if someone’s had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It’s on a much more robust platform, sports an added expression to our visual identity and, most importantly, our new messaging platform: Start with Brand™!
will drive growth and improvement across entire organizations.”]
Granted, if you have been paying attention, you will have seen the Start with Brand™ references before. However, now, it is embedded into all our messaging.
Start with Brand™ speaks to our deeply held conviction that the right brand strategy, correctly executed, will drive growth and improvement across entire organizations. Here’s the Start with Brand™ manifesto:
Your brand strategy is your business’ very best friend. It’s part coach, part conscience. Part parent, part partner. Judge and jury. Conductor and station agent. Most of all your brand strategy keeps you focused on who you are, what you do, and how you do it differently than anyone else.