December 2018 | Spencer Brenneman, LLC

December 2018

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A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon; however, there are a number of smaller outfits as well. One brewery in particular that has garnered a lot of buzz over the years is Trillium Brewing in the Seaport neighborhood. Founded by JC & Esther Tetreault in 2013, Trillium’s focus has been on cranking out hazy and juicy New England IPAs, sours, stouts, and more to be enjoyed and shared by many. [tweetshare tweet="A strong brand rests upon happy employees, and Trillium learned this lesson the hard way. " username="SB_Branding"] Growing Pains Known for genuinely incredible beer, Trillium has enjoyed quite a lot of good press over the

We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we help them look at their brands as conduits to long-lasting, emotion-based connections with their customers and employees. Since it's the Holiday Season now - and emotions are as prevalent as shopping bags and promises to hit the gym more in a month - it seems the right time to share some of our thoughts about healthy brands and their relationships with customers. In other words, how do strong brands create emotional connections with their customers? Through focusing their efforts on: Seeing. Look at your customers not as sources of income, but

In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys.   He claimed that if Toys R Us had seen themselves in the role of selling playtime (making toy buying a branded experience, not a transaction) they would have found themselves in a different situation than they are in today.   Consequentially, an interesting development is taking place down in New York City. Where Toys R Us failed, a new (but old and well-known) toy brand is making a comeback. [tweetshare tweet="What FAO Schwarz is doing is something that Toys R Us failed to do, making people care about their toy brand." username="SB_Branding"] In a post by Business Insider, they claim