November 2018 | Spencer Brenneman, LLC

November 2018

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Dear Mary, We haven’t met, but I hope you’re well and that hot seat you’re in right now isn’t too uncomfortable. You’re a smart woman, however, so I suspect you knew what to expect before announcing G.M.’s plans to Idle Plants and Cut Thousands of Jobs. I’m not writing today to comment on the merits of your plan, the implications it has on the U.S. and global economies, or any moral obligations some think you may be shirking. I’m writing today to talk about the future of the GM brand and those under its umbrella.   If you haven’t already, and again, you’re a smart woman so you’re probably several steps ahead of me, it’s time to think very long and

Protecting your brand in the chaos of the holidays starts with protecting your employees. When it comes to a holiday branding strategy, here’s a crucial element that is often overlooked, although it is important year-round: you cannot have happy customers without happy employees. Whether you're a B2B or B2C company, this axiom is particularly true during the holidays. [tweetshare tweet="Whether you're a B2B or B2C company, protecting your brand by protecting your employees is particularly true during the holidays. " username="SB_Branding"] This time of year (while joyous and full of celebration) is a stressful time for many. Buying presents, hosting in-laws, making sure the kids get just the right gifts, they all come with their own stressors. Add to that, trying to