June 2018

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands for their time—make their website visits positive, and you are setting yourself up for repeat business and more satisfied customers. When it comes to UI and brand, most B2B companies are faced with the challenge of needing to explain an abundance of information, so displaying this in an efficient manner is extremely important.     UI and Brand Overview UI combines interaction design, visual design, and information architecture, all of which need to support each brand’s identity to the degree it can without compromising usability.  Consumers have become familiar with interface elements acting

Creating a luxury brand is no easy feat. It's often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight; no matter how much a company invests in the branding of their luxury clothing line, Audrey Hepburn isn’t going to wear it. Coco Chanel, on the other hand, can produce any number of pictures with Hepburn wearing their clothing. However, despite the challenges, there are plenty of examples to show that a luxury brand can be made from the ground up. For example, Toyota created the Lexus brand to compete with Mercedes and BMW and in the early 1990s. Just 20 years before, Toyota cars had been the but of jokes for their perceived poor quality. Nobody

A few months ago, I overheard a friend talking about something called, “view.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative to SlingTV. Thus begins our cautionary tale of product naming. A few weeks later, in my semi-regular rant against cable, I texted him for more information. “What is this ‘View’ of which you spoke?” “No, it’s PlayStation Vue,” he wrote, “but it has nothing to do with PlayStation. It’s incredible.” Never assume everyone knows what you know. It seems that I was not the only one in the dark about PlayStation Vue. As Jared Newman writes in his TechHive CORD-CUTTER CONFIDENTIAL, Sony’s streaming TV service earns high marks from users but is struggling nonetheless. Newman walks