April 2018

Big data gets a lot of press, as it should, for making the best decisions possible especially when it comes to marketing. Another potential use of big data is helping companies build their brands. CNBC’s Elizabeth Gurdus recapped an interview between The Gap, Inc., President and CEO Art Peck and CNBC’s Jim Cramer, host of Mad Money. In it, he shares some impressive ways Gap uses big data to our maneuver the competition, such as: Direct its advertising dollars in the most effective way to get the best returns Provide insights into what consumers want in a company Pinpoint where the value is But this comment from Peck at a J.P. Morgan retail conference gives us another clue towards the potential of

It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much more robust platform, sports an added expression to our visual identity and, most importantly, our new messaging platform: Start with Brand℠! Granted, if you have been paying attention, you will have seen the Start with Brand℠ references before. However, now, it is embedded into all our messaging. Start with Brand℠ speaks to our deeply held conviction that the right brand strategy, correctly executed, will drive growth and improvement across entire organizations. Here's the Start with Brand℠ manifesto: Your brand strategy is your business’ very best friend. It’s part coach, part conscience. Part parent,