February 2018

Recently I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet their marketing needs. In-house agencies face a number of challenges that traditional, external agencies do not: not the least of which is balancing the client v. colleague dynamic. I especially love speaking to this group because they are in a unique position to influence the growth and support of their brands. (I also love these kinds of webinars because I get to assume that everyone is laughing riotously at all my jokes.)   The questions brand education can answer Throughout the webinar, we asked some questions, which participants answered in real time. Can you confidently