October 2017

Many marketers are getting data all wrong. Are you? Here are some stats I came across last week, and they should not surprise anyone. Anyone, of course, other than the marketers who chase after the 50-something demographic, because apparently, they’re doing it all wrong. According to a study from social networking sites Gransnet and Mumsnet, 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming that advertisers patronize their age group. It goes on to say that this group hates words like “older,” “‘silver,” “‘mature,” and “senior.” More than half (52%) say brands whose ads resonate with them win their business. I can relate. Every once and awhile, a perfectly lovely morning walk with our