August 2017 | Spencer Brenneman, LLC

August 2017

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging brands. I know! I’ve been there, and helping companies face the branding challenges inherent to mergers and acquisitions is one of the reasons we’re in business. Although it’s never too late to update a brand strategy, most of the time people do think about it too late, especially in the context of mergers and acquisitions. Here are my top five reasons -- there are more! -- why any merger or acquisition must keep the brand strategy front and center from the very beginning.   Why merging brands must think ahead about their strategy It’s