June 2017 | Spencer Brenneman, LLC

June 2017

This week I got to talk about one of my favorite topics at this year’s GaggleAMP AMPlify Conference: helping employees find your tone of voice on social media. I have long advocated for embracing a unique tone of voice to build your brand. Now, we get specific! For those of you not at the conference, I’m happy to provide the highlights here. What do we mean by tone of voice? One way I like to describe it is by looking at humans. We have faces that help us distinguish ourselves from one another. If I were to show you a photograph of this woman: …and we immediately think of Oprah Winfrey! Play this recording: And of course, I'm guessing you immediately know who it is! (Answer at the